‘Discovering new and better ways of achieving memorable design solutions and collaborating with interesting people is always rewarding’.


Elina Kopola, Director and Founder of TrendWorks

At the heart of TrendWorks mission is to discover and apply what trends mean for our clients and in particular how material design improves the product. Elina founded in 2002 and clients include Airbus, Mexx international, Panasonic, United Airlines in collaboration with Pentagram and Virgin Atlantic.


Elina studied textile design and is an alumna of Central Saint Martins, University of the Arts London. During her early career she worked for textile & colour consultancy Weaveplan where she gained her ‘10,000 hours’ in CAD/CAM design, manufacture, marketing and new product development. Clients at that time were, Botany Weaving Mill, BHS, Calvin Klein, Intercity Trains and Vescom.

In 1999, Elina gained an MBA Design Management from University of Westminster and became partner at Park Strategic Design. During this period she honed her skills in design strategy and robust design & culture research methods. Clients included: Whirlpool Inc., Kitchen Aid and Hyundai.



Elina has served as external examiner for Textile BsC Hons course at Huddersfield University. She is a member of the Design Management Institute .

She was born in Finland and now lives in London with her husband and two sons.

Trendworks collaborates with a wide network of creative professionals to continually expand best practice.




‘What makes Elina special is her ability to unlock trends’ potential to enhance the end-user experience’.


Nicola Redmore, Course Leader, University of Huddersfield


‘We have worked with Trendworks for many years. The work produced is very detailed and tailored to specific project needs. We have received very a personal service, generating insight knowledge which we have used successfully to develop foresight and creative guidance for many our projects.’


Nik Lusardi, Lead Designer, Virgin Atlantic Airways

“Elina has been working for us since our European design centre was established in April 2008. It has been one of the longest relationships we have established in Europe. Her knowledge, quality of the concepts and clarity of ideas have been invaluable to Panasonic.”


Yoko Kaji-McLaren. Project Advisor, Panasonic Design Centre Europe

"Elina's professionalism in all areas of her work is exemplary. A true creative, she has a lovely open approach to all aspects of her work”


Nicola Redmore.
Course Leader,
University of Huddersfield