Our methodology is based on real research, genuine discovery and honed instinct, gained over many years of commercial experience.
The TrendWorks Process
At the core of TrendWorks’ process is discovery.
We observe first-hand new conceptual designs, technology developments and end-user preferences. Then we study the wider socio economic factors that influence the consumer experience in your industry. We track and cluster raw data, high-lighting links to environmental & lifestyle shifts and anticipate the impact on the brand.Example of captured material trends.
We track a wide scope
of trend drivers.
We develop a clear business case for colour, material and finish (CMF)
Our systematic approach to CMF development will make decision making evidence based and accountable. It will identify consumer needs and clarify objectives so you can focus on meeting them.Mood boards showing materials and completed design of products using materials sourced
Making ideas real
Implementation is the ‘make or break moment’ for any new concept. Our industrial experience helps us to protect the essence of the trend from concept to implementation so that nothing is diluted.Clockwise: United Airlines First Class, Virgin Atlantic cabin interior, United Airlines soft goods.
Future-proofing your design investment
Making the right material choice can save cost and bring efficiencies during the life of the product. We can advise on innovation in colour, material design and technologies that will exploit your investment for the life expectancy of the product or environment.Virgin Atlantic Upper Class cabin has seen over 10 years of service