About Trendworks.jpg


We are a dedicated team with over 20 years experience in CMF, Tend Research and Industrial Design.
Our methodology is based on real research, genuine discovery and honed instinct, gained over many years of commercial experience.
With designers based in London, Los Angeles and Park City we have access to diverse cultural and technical resources that form the basis of successful works for our clients in Consumer Electronics, Sport, Furniture & Interiors and Transportation markets .


Elina Kopola

Founder/Director. CMF specialist

Elina’s focus is to discover and track trends, to then distill their commercial value for the brand.  She sees design as one of the key tools to differentiate the product.   

She has a track record for defining consumer need and developing colour, material and finish strategy for some of the worlds leading brands and consultancies. 


Patrick McEneany

Creative Director

Patrick has built a diverse career leading creative teams through the design of products, environments, and experiences that engage us. His experience in aviation interiors, architecture, furniture, and performance products led him to hold director level roles at BMW Designworks and Selle Royal SpA. His experience with projects ranges from initial research to product launch and is the foundation of a firm belief in collaboration and the design process.