Mexx International - Liz Claiborn Inc. Consumer research and definition

Mexx needed a good understanding of their target consumer design values to be able to define the fashion styling brief.

Using our understanding of lifestyle trends and consumers we illustrated the Mexx fashion personas’ design value preferences. This brought the consumer alive for the team at Mexx to refer to in their fashion styling decisions.

Categories including:
-fashion & product
-places & spaces
-body & care
-communication & media

As a result of our work the fashion design team where able to focus on their tasks more efficiently and reduce product development time.