Trend Analysis & CMF Workshop

Mormedi, Spain’s leading innovation and product design consultancy, asked TrendWorks to identify key trends that will impact consumer electronics sector.

The challenge was to anticipate pan-European consumer needs so that we could accurately address them in terms of colour and material.

TrendWorks Trend Report helped Mormedi and its clients to manage risk by accurately identifying the commercially relevant trends and the CMF treatments that would build brand, loyalty and revenue.

TrendWorks led a CMF workshop for Mormedi designers in Madrid. We developed CMF scenarios to explored which CMF proposals would appeal to European consumers and why.

As a result, Mormedi’s designers gained a better understanding of both the current European trends and the practical implications for their client work.