Process

At the core of our research process is people - and understanding their future needs before they have fully formed in the consumer’s mind. 
Our methodology is based on real research, genuine discovery and honed instinct, gained over many years of commercial experience.
Our focus is Consumer Electronics, Sport, Furniture & Interiors and Transportation.

 
 
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PERSONA

We bringing your target consumer to life in a visual format to understand their aesthetic preferences. This will improve shared understanding, help clarify success criteria and define need in your  category. To ensure that our personas are rich and inspiring we bring them to life using the our tested framework.

 

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TREND RESEARCH AND ANALYSIS

We help our clients realise their business potential by providing consumer focused insights of the market context.  We provide a deep understanding of trends in tailor-made DESIGN INTELLIGENCE Reports and Workshops.
We highlight best in class examples and analyse new product introductions to identify key learnings for cross market innovation to fuel your business growth.


 

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MATERIAL DEVELOPMENT AND DESIGN


Precisely designed and developed colour, materials and finish are the tool-kit to create winning products and environments. 
With a strong background in textile design and manufacture, we develop new collections and brand specific products for aviation, rail, and furniture applications.

 

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COLOUR STRATEGY


We design must-have colour direction and refine colour promotion for specific product for target market.
Colour is emotive and a recognised purchase driver.  85% of shopper’s place colour as the primary reason for buying a product. Specifying the right colors can maximise investment whiles minimising stock keeping units.

 

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SPECIFICATION


The final material, texture and graphics are an integral part of the design expression and bring richness to the product. With years of experience in the specification of materials for aviation interiors, consumer electronics, apparel, and sports products our team has the competency to complete  material  development with suppliers in a broad range of industries. Whether working on the development of a new textile, paint colour, or surface finish, our CMF designers express the language of design in a way the manufacturer understands.      


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TRADE SHOW INTELLIGENCE

We harness the innovations on display at mailer trade shows for your business growth by identifying relevant trends and the underlying drivers of consumer behaviour.

 

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CONCEPT DEVELOPMENT

Future-proofing your design investment. Making the right material choice can save cost and bring efficiencies during the life of the product. We can advise on innovation in colour, material design and technologies that will exploit your investment for the life expectancy of the product or environment.