Sekisui SPI

To develop compelling new products that end-consumer love, we need to gain a real understanding of consumer needs.  The challenge is to accurate predict thesis needs in terms of colour, material and finish (CMF) and then to precisely apply them at the right time in the new product development process.  

TrendWorks Trend Intelligence report identified relevant surface effect, colour, and hosted a CMF workshops with North American sales & marketing teams to aline development for aviation design.