Warm Putty

Each season is an opportunity for manufactures and consumer brands to revisit the relevant colors and combinations that are influential to the world of fashion, hospitality, and design. By distilling learnings from the leading trade shows and trend reports, we build recommendations for the most relevant colors for future applications in Aviation interiors.

The aim is to future-proof the design concept by defining accurately design trends that are relevant for the brand and the target consumer. By clearly defining the rationale behind CMF user-experience at this stage we can objectively validate individual material and color choices throughout the project. There are three core components that are the focus of the design research in this phase to clarify the competitor landscape, market context and the target customer’s needs.